He was born in Romania in 1980. He graduated the Faculty of Journalism in German language from Babeș-Bolyai University in Cluj Napoca and specialised in documentary film in Hannover during his Master of Arts in Advertising. He joined Wearebasca in 2009, and he has worked as producer and executive producer for several short films, feature length documentaries, and promo advertising for Discovery Networks CEEMEA ever since, being part of the team that has won 13 gold, silver and bronze trophies throughout the years at PROMAX BDA, the international promo awards competition. In 2019 he was the executive producer of the feature film ‘Monsters.’ (Marius Olteanu, 2019), awarded at Berlin, Goa and Sofia international film festivals.