Innovation and Audience Development Lab

October 25 to 28

Europa Cinemas, the network of theaters specializing in European and auteur cinema that brings together 1,221 cinemas in 38 countries, will bring together exhibitors from all over the continent to participate in the Innovation and Audience Development Laboratory, which will be held at the Palacio de Villena, home of the National Sculpture Museum, from October 25 to 28, during the 68th International Film Week of Valladolid.

With the slogan ‘Reaching new audiences: rethinking and diversifying practices and resources’, this event will bring together European professionals with the aim of seeking common strategies for the future to improve and enrich the cinema experience through digital marketing, programming or innovative communication, among other proposals. These laboratories, launched in 2014, are held periodically in the cities of Sofia (Bulgaria) and Bologna (Italy) and, from this year, also in Valladolid, where exhibitors from around twenty countries are expected to attend.

European participants, as well as numerous professionals from various fields. All of them will have the opportunity to find practical and creative solutions to the current challenges facing film exhibition through the exchange of experiences and approaches of the participants in the discussion groups. In addition, the event will be an opportunity for attendees to expand their network of contacts and seek possible international collaborations with other film industry professionals.

Created in 1992 on the initiative of a group of thirty cinema exhibitors, Europa Cinemas has become, 30 years later, a network that brings together more than 3,000 screens (247 of them in Spain) and has become the safeguard of quality cinema exhibition on the continent. Supported since its creation by the European Commission through the Creative Europe MEDIA Program and by the Centre National du Cinéma et de L’image Animée (CNC), Europa Cinemas is the first network of cinemas focused on European films.

In collaboration with