Lorea Elso

Specialist in sustainability and environmental issues applied to the film and cultural sector. She has developed strategies and consultancy, analysis and measurement of carbon footprint in more than fifty projects, including distribution campaigns, film theatres, festivals, events, and incubators. For twenty years, she was in charge of marketing and communication at the distribution company Golem, where she led the commercial launch of numerous films. Together with María José Pérez, in 2024 she founded the consulting firm Ecometraje with the aim of becoming an active agent in the green transition of the entire film industry, from the conception of projects to their consumption in commercial theatres, including all stages along the chain.